Copley Square Farmers Market Brand Identity Concept
Summary
Project Type
Branding + Identity
Course
Design Degree Project
Tools
Adobe Illustrator, InDesign, Photoshop
Timeframe
Jan – Apr 2025
Overview
For my senior Design Degree Project, I wanted to hone my skills in brand development while also employing design as a tool to promote social good. My passion for environmental justice has helped me learn the value of shopping small and shopping locally, and I was inspired by the way Boston's farmers markets connect city dwellers with local farmers and small businesses who serve their communities with fresh, quality goods. Copley Square Farmers Market, the most popular farmers market in Boston, has a website, Instagram page, and physical market assets that lack a consistent visual identity. I sought to unify their physical and digital presence with an urban, playful, and clear brand identity to help the market stand out against competitor organic grocers in the Copley area.
All mockups and stock imagery via Adobe Stock.
Brand Elements
Market Tents, Wayfinding, and Custom Food Packaging
Public Advertisements
Social Media Posts
Newsletter
