Boston Art Book Fair 2023 Identity Concept
Category
Branding
Course
Identity and Brand Design
Date
Nov – Dec 2022
Logos
Poster
Rollup Banners
Signage
I created these designs alongside my classmates Ashley Kim, Jude Jarrar, and Elli Lahdesmaki. As a group, we were tasked with developing the identity system for the Boston Art Book Fair for their 2023 event. We developed a color palette we thought complemented the brick interior of the Cyclorama at the Boston Center for the Arts, in which the event will take place. We also agreed that we wanted the aesthetic of the identity system to be dynamic and experimental, using linework and typography to push the idea of "books" into abstraction. The designs pictured above were all designed by me. To view the contributions of my classmates and our full identity system, click here.
Note: This identity was created for a class assignment and will not be used by the Boston Center for the Arts' 2023 Art Book Fair.