Your Yard, Our World
Brand Identity | Northeastern University | Sept – Dec 2022
Created for my Graphic Design II class, I was prompted with designing graphics for a campaign supporting a social cause of my choosing. I am passionate about environmentalism and sustainability, so I created a series of graphics promoting the substitution of grass lawns with more eco-friendly alternatives, such as ground covers and plants native to the viewer's region. Grass lawns require a significant amount of resources to maintain and serve more to uphold a status quo than provide ecological benefit. The mission of this campaign is to use compelling graphics that make the information on how to change a grass yard to an eco-friendly alternative accessible, and to motivate consumers to do so by showing them that it is an easy and worthwhile process. The campaign consists of three parts: posters, lawn signs, and brochures.
Posters
Brochures
Lawn Signs
View the full campaign here.
To see my process work as I developed this campaign, click here.