The Boston Beer Company

Summary

Project Type

Branding

Role and Employer

Creative Services Co-op at The Boston Beer Company

Tools

Adobe InDesign, Illustrator, Photoshop

Co-op Duration

Jul – Dec 2023

Overview

As a Creative Services Co-op at The Boston Beer Company, I worked on various design projects for internal programs. One department I worked especially close with was the Social Impact team. I created graphics for many of their events, including the fifteenth anniversary celebration of Brewing the American Dream, and their Giving Tuesday food drive. I learned BBC's internal brand guidelines and ensured my graphics—whether templated or custom—were in compliance.

 ©2024 The Boston Beer Company, Boston, MA. All rights reserved. Artwork designed exclusively for The Boston Beer Company under a work for hire. All rights, title and goodwill remain the property of The Boston Beer Company and use of the artwork is limited to designer’s portfolio only.

Brewing the American Dream 15th Anniversary Party

16x20" Foamcore Posters

6x4" Impact Cards (Revised from a pre-existing template. I added the QR code on the front and updated the stats and added the featured businesses on the back.)

72x24" vinyl banner

16x20" foamcore posters highlighting their statistics

20x30" foamcore poster

Giving Tuesday Food Drive

The BBC Social Impact team held a food drive across their four breweries for Gving Tuesday, and wanted me to customize their logo to use on the creative assets for it. Their logo normally features a water droplet framed by a gold swoop, but they wanted me to change the droplet to a beer can. I worked in Photoshop to draw a beer can, mimicking the impressionst-style brush strokes of the gold swoop that frames it. All elements of the logo except the beer can were pre-existing, my contribution was drawing the beer can.

12x18" posters for each brewery

72x24" vinyl banners for each brewery, following the same design system as the 12x18" posters

1920x1080 digital screens for TVs in the breweries, using the same design system

2.5x2.5" stickers for donors to place on the "Wall of Giving"

Jeepers Sweepers Logo

I was asked to create a logo for a tray packer program for Boston Beer's Pennsylvania Brewery. There were five teams competing in a contest, and I designed the logo for the team "Jeepers Sweepers." Their request was to include "a scarecrow-looking pumpkin head with a broom sweeping empty beer cans in a circular logo with creepy 'Angry Orchard' vibes." The logo was going to be printed on a high visibility t-shirt and could only use the color black, so the design team and I agreed that the design would have to be simplified from the original request in order to preserve detail and print well on a shirt. I created a scarecrow character with a pumpkin head and a broom for a body. I included a gestural swoosh in at the base of the broom that frames the logo and suggests movement of the broom that the empty beer cans follow. I kept my drawings as simple as possible so that they would print clearly on the t-shirt and be readable. 

© Sean Drew 2025