Truly Hard Seltzer Points of Sale

Truly® Hard Seltzer Points of Sale

Summary

Project Type

Branding

Role and Employer

Creative Services Co-op at The Boston Beer Company

Tools

Adobe InDesign, Photoshop, and Illustrator

Co-op Duration

Jul – Dec 2023

Overview

As a Creative Services Co-op at The Boston Beer Company, I specialized in branding for Truly® Hard Seltzer, memorizing and upholding their brand guidelines. I received orders from sales representatives for branded assets including menus, posters, banners, one-way vision signs, social media posts, among others. I modified the templated designs Truly® used to fit custom sizes for print media when needed, and I was responsible for the printing, shipment, and digital transfer of all projects on which I worked. During my time as a co-op I completed over two hundred orders for Truly® points of sale.

©2024 The Boston Beer Company, Boston, MA. All rights reserved. Artwork designed exclusively for The Boston Beer Company under a work for hire. All rights, title and goodwill remain the property of The Boston Beer Company and use of the artwork is limited to designer’s portfolio only.

Football Point of Sale

In August 2023, I received a request for a football-themed point of sale, but there were no updated football graphics to match Truly's redesign. One of my mentors provided a 72x24" banner template that I could use, and I used that template to build out football POS for other dimensions.

Truly® Falmouth Road Race Buildouts

One of the larger projects I worked on for Truly® was a buildout of multiple banners and signs for the 2023 Falmouth Road Race. Using templates given to me by the Truly team, I designed the below points of sale, sent the files off to be printed, and saw their delivery through to the sales representative who ordered them. There was a two-week turnaround from the date of ordering to the in-hand delivery date.

156x36" vinyl banner

240x36" vinyl banner

284x42" vinyl banner

307x42" vinyl banner

372x42" vinyl banner

536x42" vinyl banner

48x48" poster

60x60" poster

62x204" vinyl banner

27.5x204" vinyl banner

Images from @lifeatbostonbeer's Instagram story

Custom Points of Sale

For these points of sale, I worked off of pre-existing templates and added different cans. The Truly® Vodka Soda templates feature Blackberry & Lemon, Mango, and Lime cans. I had requests to show cans from certain vodka soda packages, and I arranged the cans in the way brand guidelines specified. I had requests to show the actual packages themselves, but Truly's points of sale could only show cans, so I compromised with the sales representatives who ordered them by showing the cans from the packages they wanted instead.