Truly Hard Seltzer®
Points of Sale
Category
Corporate Design
Co-op
The Boston Beer Company
Date
Jul – Dec 2023
©2024 The Boston Beer Company, Boston, MA. All rights reserved. Artwork designed exclusively for The Boston Beer Company under a work for hire. All rights, title and goodwill remain the property of The Boston Beer Company and use of the artwork is limited to designer’s portfolio only.
Football Point of Sale
In August 2023, I received a request for a football-themed point of sale, but there were no updated football graphics to match Truly's redesign. One of my mentors provided a 72x24 banner template that I could use, and I used that template to build out football POS for other dimensions.
Truly® Falmouth Road Race Buildouts
One of the larger projects I worked on for Truly® was a buildout of multiple banners and signs for the 2023 Falmouth Road Race. Using templates given to me by the Truly team, I designed the below points of sale, sent the files off to be printed, and saw their delivery through to the sales representative who ordered them. There was a two-week turnaround from the date of ordering to the in-hand delivery date.
156x36in vinyl banner
240x36in vinyl banner
284x42in vinyl banner
307x42in vinyl banner
372x42in vinyl banner
536x42in vinyl banner
27.5x204in vinyl banner
62x204in vinyl banner
48x48 poster
60x60 poster
Images from @lifeatbostonbeer Instagram story
Custom Point of Sale
For these points of sale, I worked off of pre-existing templates and added different cans. The Truly® Vodka Soda templates feature Blackberry & Lemon, Mango, and Lime cans. I had requests to show cans from certain vodka soda packages, and I arranged the cans in the way brand guidelines specified. I had requests to show the actual packages themselves, but Truly's points of sale could only show cans, so I compromised with the sales representatives who ordered them by showing the cans from the packages they wanted instead.
4.5x6.75 menu card for a Truly® cocktail. I designed this menu from scratch based on my knowledge of Truly's brand guidelines.
8.25x96 sign. Given the narrow dimensions, I had to deviate from traditional brand guidelines to create an image that filled the space.
10x106 sign. I had to adjust Truly's template to fit fill the space.
Coroplast sign I designed for a local liqour store based on a template.
Image taken from @article24bos on Instagram. The banner in the background is one I made based on Truly's pride-themed template.