Mootos' Shoe Service: Brand Identity
The original window sign that my grandfather had in his shop.
Summary
Project Type
Branding + Identity
Course
Identity and Brand Design
Tools
Adobe Illustrator, Photoshop, InDesign
Timeframe
Oct – Nov 2022
Overview
I was tasked with developing a brand identity system for a business of my choosing. I decided to create a brand redesign of my grandfather's shoe repair business based on one of the signs he had in his shop window. I refined the color palette, logos, and typography, while maintaining the original script hand-lettering. I applied the brand to advertisements, signage, and merchandise.
To see the full identity system presentation, click here.
Logotype
Mark
Alternate Mark
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