The Boston Beer Company
Brand Design | The Boston Beer Company | Jul – Dec 2023
©2024 The Boston Beer Company, Boston, MA. All rights reserved. Artwork designed exclusively for The Boston Beer Company under a work for hire. All rights, title and goodwill remain the property of The Boston Beer Company and use of the artwork is limited to designer’s portfolio only.
Brewing the American Dream 15th Anniversary Party
16x20 Foamcore Posters
6x4 Impact Cards (Revised from a pre-existing template. I added the QR code on the front and updated the stats and added the featured businesses on the back)
72x24 vinyl banner
16x20 foamcore posters highlighting each statistic
20x30 foamcore poster
Giving Tuesday Food Drive
2.5x2.5 stickers for donors to place on the "Wall of Giving"
The BBC Social Impact team held a food drive across their four breweries for Gving Tuesday, and wanted me to customize their logo to use on the creative assets for it. Their logo normally features a water droplet framed by a gold swoop, but they wanted me to change the droplet to a beer can. I worked in Photoshop to draw a beer can, mimicking the impressionst-style brush strokes of the gold swoop that frames it. All elements of the logo except the beer can were pre-existing, my contribution was drawing the beer can.
12x18 posters for each brewery
72x24 vinyl banners for each brewery, following the same design system as the 12x18 posters
1920x1080 digital screens for TVs in the breweries, using the same design system
Jeepers Sweepers Logo
I was asked to create a logo for a tray packer program for Boston Beer's Pennsylvania Brewery. There were five teams competing in a competition, and I designed the logo for the team Jeepers Sweepers. Their request was to include "a scarecrow-looking pumpkin head with a broom sweeping empty beer cans in a circular logo with creepy, 'Angry Orchard' vibes." The logo was going to be printed on a high visibility t-shirt and could only use the color black, so the design team and I agreed that the design would have to be simplified from the original request in order to preserve detail and print well on a shirt. I created a scarecrow character with a pumpkin head and a broom for a body. I included a gestural swoosh in at the base of the broom that frames the logo and suggests movement of the broom that the empty beer cans follow. I kept my drawings as simple as possible so that they will print clearly on the t-shirt and be readable.
