Truly Hard Seltzer Points of Sale

Truly® Hard Seltzer

Summary

Project type: Branding | Role: Creative Services Co-op at The Boston Beer Company | Tools: Adobe InDesign, Photoshop, Illustrator | Timeframe: July – Dec. 2023

Overview

As a Creative Services Co-op at The Boston Beer Company, I specialized in branding for Truly® Hard Seltzer, memorizing and upholding their brand guidelines. I received orders from sales representatives for branded assets including menus, posters, banners, one-way vision signs, social media posts, among others. I modified the templated designs Truly® used to fit custom sizes for print media when needed, and I was responsible for the printing, shipment, and digital transfer of all projects on which I worked. During my time as a co-op I completed over two hundred orders for Truly® points of sale.

©2024 The Boston Beer Company, Boston, MA. All rights reserved. Artwork designed exclusively for The Boston Beer Company under a work for hire. All rights, title and goodwill remain the property of The Boston Beer Company and use of the artwork is limited to designer’s portfolio only.

Truly® Falmouth Road Race buildouts

One of the larger projects I worked on for Truly® was a buildout of multiple banners and signs for the 2023 Falmouth Road Race. Using templates given to me by the Truly team, I designed the below points of sale, sent the files off to be printed, and saw their delivery through to the sales representative who ordered them. There was a two-week turnaround from the date of ordering to the in-hand delivery date.

536" x 42" vinyl banner

372" x 42" vinyl banner

307" x 42" vinyl banner

284" x 42" vinyl banner

240" x 36" vinyl banner

156" x 36" vinyl banner

62" x 204" vinyl banner

27.5" x 204" vinyl banner

60" x 60" poster (top)

48" x 48" poster (bottom)

Images from @lifeatbostonbeer's Instagram story

Football point of sale

I adapted football-themed artwork from a 72" x 24" banner to build out templates for all standard size point of sale. I created versions for Truly's hard seltzer and vodka soda.

Custom points of sale

For these points of sale, I worked off of pre-existing templates and added different cans. The Truly® Vodka Soda templates feature Blackberry & Lemon, Mango, and Lime cans. I had requests to show cans from certain vodka soda packages, and I arranged the cans in the way brand guidelines specified. I had requests to show the actual packages themselves, but Truly's points of sale could only show cans, so I compromised with the sales representatives who ordered them by showing the cans from the packages they wanted instead.